An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
McLaughlin, Edward W.; Rao, Vithala R.
Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused
Charles H. Dyson School of Applied Economics and Management, Cornell University