Improving Field Crop Extension connectivity and outreach through enhanced in-season communication

Abstract

Cornell Cooperative Extension (CCE) educators are Cornell University’s front line in helping New York field crop producer clientele with crop production and pest management issues. Keeping CCE personnel informed on the latest information and developments helps us meet Cornell’s high standards for extension outreach and provides clientele with quality, pertinent, timely and user-friendly programs and resources that maximize our educational impacts. Enhancing communication opportunities between CCE county and campus personnel helps strengthen the outreach network, and is an important component of CCE’s professional development. This year marked the 11th year of the call series, involving 23 conference calls held between 5/3/18 and 10/4/18. Each 45 minute call averaged 14 participants. As a result of these conference calls, participants were better equipped to conduct their outreach efforts and meet the field crop pest management needs of their stakeholders.