Browsing Charles H. Dyson School of Applied Economics and Management by Author "Reberte, J. Carlos"

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An Economic Analysis of Generic Egg Advertising in California, 1985-1995

Schmit, Todd M.; Reberte, J. Carlos; Kaiser, Harry M. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-10)
An Ex Post Evaluation of Generic Egg Advertising in the U.S.

Reberte, J. Carlos; Schmit, Todd M.; Kaiser, Harry M. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-10)
Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign

Reberte, J. Carlos; Kaiser, Harry M.; Lenz, John E.; Forker, Olan D. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-01)

Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid ...