JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Charles H. Dyson School of Applied Economics and Management by Author "Reberte, J. Carlos"
Now showing items 1-3 of 3
-
An Economic Analysis of Generic Egg Advertising in California, 1985-1995
Schmit, Todd M.; Reberte, J. Carlos; Kaiser, Harry M. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-10) -
An Ex Post Evaluation of Generic Egg Advertising in the U.S.
Reberte, J. Carlos; Schmit, Todd M.; Kaiser, Harry M. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-10) -
Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign
Reberte, J. Carlos; Kaiser, Harry M.; Lenz, John E.; Forker, Olan D. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-01)Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid ...