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Browsing Charles H. Dyson School of Applied Economics and Management by Author "Lenz, John E."
Now showing items 1-7 of 7
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An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1997-04) -
Evaluating U.S. Generic Milk Advertising Effectiveness Using An Imperfect Competition Model
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1993-07)An analytical model to evaluate the effectiveness of u.s. generic milk advertising which incorporates the degree of market competition is presented. Unlike traditional perfect competition models, the imperfect competition ... -
Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1996-01)Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid ... -
Identifying A Reduced Set of Salient Attributes That influence Consumers' Choice Among Whole, Low-Fat, and Skim Milk for Beverage Use
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1994-08)Fishbein's Theory of Reasoned Action models behavior as based on beliefs and evaluations on a small set of salient attributes. Two methods of reducing large sets of potentially salient attributes into a smaller set of ... -
Imperfect Competition Model and Deregulation: U.S. Dairy Policy
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1993-06-15) -
Measurement of Generic Milk Promotion Effectiveness Using an Imperfect Competition Model
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1993-06-15) -
U.S. Commodity Promotion Organizations: Objectives, Activities, and Evaluation Methods
(Charles H. Dyson School of Applied Economics and Management, Cornell University, 1991-05)During the summer of 1990 we asked all of the U.S. commodity promotion organizations we could identify to complete a questionnaire about their objectives, program activities, and evaluation methods. The 116 organizationsthat ...
