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dc.contributor.authorPark, Joowon
dc.date.accessioned2018-04-26T14:18:02Z
dc.date.available2018-04-26T14:18:02Z
dc.date.issued2017-08-30
dc.identifier.otherPark_cornellgrad_0058F_10335
dc.identifier.otherhttp://dissertations.umi.com/cornellgrad:10335
dc.identifier.otherbibid: 10361650
dc.identifier.urihttps://hdl.handle.net/1813/56973
dc.description.abstractThe dissertation is composed of two papers, and attempts to draw a more complete picture of the processes underlying consumers’ emotional experiences by studying antecedents of somatic marker activation and the downstream impact of activated somatic states on consumer behavior. The first paper studies the downstream impact of activated somatic states on consumers’ experience of regret. This paper challenges the predominant view in the literature that regret is a cognitive emotion that stems from deliberation by showing that the experience of regret can stem from spontaneous bodily arousal. The second paper examines an antecedent and downstream consequences of somatic marker activation in a consumption setting. By examining how modes of payment (i.e., cash vs. card) impact the activation of somatic states and how the somatic states curb impulsive purchase intention, this paper contributes to the literature on mode of payment through more fundamental conceptualization of underlying emotional processes.
dc.language.isoen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectMarketing
dc.titleEXPLORING THE ROLE OF SOMATIC MARKERS IN CONSUMER BEHAVIOR
dc.typedissertation or thesis
thesis.degree.disciplineManagement
thesis.degree.grantorCornell University
thesis.degree.levelDoctor of Philosophy
thesis.degree.namePh. D., Management
dc.contributor.chairThomas, Manoj K.
dc.contributor.committeeMembervan Osselaer, Stijn Maurits
dc.contributor.committeeMemberGilovich, Thomas Dashiff
dcterms.licensehttps://hdl.handle.net/1813/59810
dc.identifier.doihttps://doi.org/10.7298/X41834NN


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