Cultural shift: Innovation is a process

Abstract

The commercialization of genetically engineered traits in specialty crops is a complicated process. University researchers are more accustomed to thinking about innovation as an event rather than as a process. Within Texas A&M AgriLife Research we are taking on the challenge of how to look at innovation as a process and how to steward innovation beyond simply publishing, to create opportunities for our industry partners. In so doing, we are addressing a fundamental problem: the weakness of the pipeline.