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dc.contributor.authorHotchkiss, Joseph H.
dc.date.accessioned2017-05-22T18:28:54Z
dc.date.available2017-05-22T18:28:54Z
dc.date.issued2001
dc.identifier.urihttps://hdl.handle.net/1813/49929
dc.description.abstractThe example of pasteurization and the battle for its acceptance can help with an approach to make GMO products more acceptable to the consumer. But it is vital to communicate in ways that the target groups understand. Technical details sound great when preaching to the choir, but may be meaningless to many consumers. Among the most important questions for consumers are: Who benefits? Who is at risk? What will it cost? Who oversees the technology? What are the health and environmental risks?
dc.language.isoen_US
dc.publisherNABC
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectAgricultural biotechnology
dc.subjectgenetic engineering
dc.subjectgenetically modified foods
dc.subjectconsumer
dc.subjectproducer
dc.subjectfood industry
dc.subjectscience communication
dc.subjectrisk management
dc.subjectglobalization
dc.subjectintellectual property
dc.subjectanimal biotechnology
dc.subject
dc.titleLambasting Louis: Lessons from pasteurization
dc.typebook chapter


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