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dc.contributor.authorAlmandoz, Juan
dc.contributor.authorLee, Matthew
dc.contributor.authorMarquis, Christopher
dc.description.abstractHow does environmental uncertainty affect the process of starting new hybrid organizations? Our comparative analysis of the formation of two “green” banks – with hybrid goals linked to banking and environmental logics – reveals that shifts in their strategic orientations resulted from attempts to align uncertain and changing resource environments with the composition and goals of the organizations’ top leadership. While the initial idea and goals of the founders were similar, the organizations they established ended up with divergent strategic orientations and senior leadership groups.en_US
dc.publisherResearch in the Sociology of Organizationsen_US
dc.subjectEnvironmental Uncertaintyen_US
dc.titleDifferent shades of green: environment uncertainty and the strategies of hybrid organizationsen_US

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