Computer Confidence, Internet Ease, Excel Basics & Trac Software: a workshop for apple growers to enhance their market edge.
Carroll, Juliet; Joki, Carol
In conjunction with K.M. Davies Co. Inc., apple storage operator, we propose to conduct hands-on workshops in computer technology for apple growers that will improve their business success by promoting information technology adoption. This workshop will provide a model for comparable training partnerships that can be easily deployed to benefit tree fruit growers in New York. We are building on previous successes of the two Project Leaders. Carroll worked with Debbie Doubrava, Minard Farms, Clintondale, NY, to develop a TracApple software workshop for apple growers in conjunction with Highland High School, which donated use of their computer lab stating that keeping apple growers profitable and in business via computer technology workshops was good for their community. Joki worked with Tim Moore, Canandaigua Wine Co., and Tim Martinson, Yates County Cornell Cooperative Extension, to develop a computer technology curriculum including introductory and advanced sessions in Excel, Word, and QuickBooks, offered at Finger Lakes Community College (FLCC) to grape growers. The median age of apple growers in New York is climbing and it is imperative we demystify computers and associated information technologies for this audience so they can capture the market edge that traceability offers. Our ability to develop a computer workshop for apple growers featuring user-friendly, utilitarian TracApple© software will make it more likely that that they will adopt the use of computers and continue using them even after the workshop is over. K.M. Davies seeks to improve the computer literacy of their growers recognizing that it will greatly facilitate keeping records, generating reports, and tracing product. The ability to use Excel, TracApple, email and the Internet are skills that growers can quickly put to use to improve business management on their farms and communicate reports to storage operators and potential buyers. In an increasingly global market, the ability to trace back product to the seller and to the producer, to quickly access all the production records associated with that commodity, will prove to be a critical market edge.
New York State IPM Program
Agricultural IPM; Apples; Communicaton; Tree Fruit; Fruits