Developing Information Transfer Methods to Increase Efficiency, Diversity and Profitability in Bulk Grape Juice Operations

Abstract

The goal of this project is to develop and deliver educational materials on research-based Vineyard IPM and Production practices that can be accessed at a convenient time determined by the individual grower. Accessing and delivering information electronically has become a standard practice for grape growers in the Lake Erie region of New York State so the use of YouTube for the delivery of short videos on vineyard production practices was a natural fit. Twelve videos have been developed and placed on YouTube with more 'in the can' and ready for the finishing touches. Worksheets which allow growers to examine the economic costs and benefits of implementing each practice are also being developed and will be used during the implementation phase of the project.