Making Your Product Real: Getting It!® System
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Beckley, Jacqueline H.; Weybright, Robert
The second part of the business seminar series. Provides information about positioning a grower's wine product in the marketplace. Encourages them to fully understand both their product and their competitors' products; to understand what customers want from a product like theirs; how to implement what customers want; and how to maintain these ideas during the continuous refinement of a product.
Wine and wine making; Wine and wine making--Marketing; Marketing