Show simple item record

dc.contributor.authorTrejo, Helenen_US
dc.date.accessioned2015-01-07T20:58:54Z
dc.date.available2015-01-07T20:58:54Z
dc.date.issued2014-08-18en_US
dc.identifier.otherbibid: 8793334
dc.identifier.urihttps://hdl.handle.net/1813/38988
dc.description.abstractThis study explores the prospective development of a Fibershed in the strong fiber community of New York. It draws inspiration from the Northern California Fibershed project. "Fibershed" is a reference to fiber farms, mills, and artisan studios that support regional clothing cultures and economies. The first part of this study explored the diversity of NY fiber farms, with a focus on current marketing strategies implemented by 67 fiber farmers. The second part of the study implemented fiber farmer's marketing strategies into a consumer survey for locally produced wool, alpaca, and cashmere knitwear. Nine marketing conditions were developed that presented basic information, emphasized local production, and the individuality of the fiber animals. Findings from 250 NY women suggested that the marketing strategies do not influence product evaluation. However, other variables including product personality, user image congruence, and consumer ethnocentricity positively influenced product evaluation. Findings from the consumer survey highlight the difficulty marketing fiber products online, especially among a consumer market that prefers to touch fiber products before purchasing.en_US
dc.language.isoen_USen_US
dc.subjectSlow Fashionen_US
dc.subjectNew Yorken_US
dc.subjectFibersheden_US
dc.titleExploring The New York Slow Fashion Value Chain: Local Animals, Fibers, And Knitwearen_US
dc.typedissertation or thesisen_US
thesis.degree.disciplineApparel Design
thesis.degree.grantorCornell Universityen_US
thesis.degree.levelMaster of Arts
thesis.degree.nameM.A., Apparel Design
dc.contributor.chairLewis, Tasha Leniseen_US
dc.contributor.committeeMemberThonney, Michael Larryen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Statistics