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dc.contributor.authorArlitsch, Kenning
dc.contributor.authorO'Brien, Patrick S.
dc.identifier.citationArlitsch, Kenning. O'Brien, Patrick S. Improving the visibility and use of digital repositories through SEO. Chicago : ALA TechSource, 2013.en_US
dc.description.abstractRecent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to researchers.en_US
dc.publisherALA TechSourceen_US
dc.subjectLibrary Web sitesen_US
dc.subjectStatistical methodsen_US
dc.subjectWeb search enginesen_US
dc.subjectElectronic information resourcesen_US
dc.subjectDigital librariesen_US
dc.subjectInstitutional repositorieen_US
dc.subjectLibraries and the Interneten_US
dc.titleImproving the visibility and use of digital repositories through SEOen_US

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