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dc.contributor.authorPark, Giyoungen_US
dc.identifier.otherbibid: 8267180
dc.description.abstractBuilding disorientation increases visitors' anxiety, damages the reputation of the organization, and reduces efficiency in visitors and staff. European Americans are better at recognizing and remembering focal objects in scenes than background information compared to East Asians. Combining these two literatures, I conducted an experiment manipulating focal and background wayfinding cues in interiors to test whether European Americans would rely more on focal cues and less on background cues than East Asians. I chose the hotel setting because many inhabitants are unfamiliar with these spaces, often from different cultures, and minimal signage is typical. To perform the same experiment in US and in Korea, I created navigatable virtual environments. Contrary to the hypothesis, there was no interaction between ethnicity and cue type in wayfinding performance. However, consistent with previous studies, European Americans remembered focal objects but did not associate them with their backgrounds. I also provided design guidelines for practitioners.en_US
dc.subjectCultural backgrounden_US
dc.subjectHotel designen_US
dc.titleThe Influence Of Cultural Background On Wayfinding Cues In Unfamiliar Buildingsen_US
dc.typedissertation or thesisen_US Relations Universityen_US of Science, Human-Environment Relations
dc.contributor.chairEvans, Gary Williamen_US
dc.contributor.committeeMemberTabacchi, Mary Huddlestonen_US
dc.contributor.committeeMemberCutting, James Ericen_US

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