I'm feeling lucky: The relationship between affect and risk-seeking in the framing effect
The present research explored the role of affect in the framing effect. In Study 1, participants provided affect ratings during a gambling task. Positive affect was found to be associated with risk-seeking in the loss frames; affect was not related to behavior in the gain frames. In Study 2, participants were either instructed to make their decisions in the gambling task using emotions (emotion-focused condition) or without using emotions (emotion reappraisal condition). Participants in the emotion-focused condition displayed the classic pattern of the framing effect. Conversely, participants in the emotional reappraisal condition displayed reduced risk seeking in the loss frames and greater risk aversion in the gain frames. These findings suggest affect is related to risk-seeking in the framing effect.
affect; framing; risk-seeking
dissertation or thesis