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Browsing School of Hotel Administration by Subject "Zaltman Metaphor Elicitation Technique"
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Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization
Giebelhausen, Michael D.; Lawson, Stephanie (2010-01-01)This chapter presents an exploratory study involving a group of athletic shoe enthusiasts and their feelings towards customized footwear. These "sneakerheads" demonstrate their infatuation with sneakers via activities ...