Browsing School of Hotel Administration by Author "Sarrazit, Franck"

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    • Cracking the Cultural Code of Gambling 

      LaTour, Kathryn A.; Sarrazit, Franck; Hendler, Rom; LaTour, Michael S. (2009-09-01)
      International expansion by Las Vegas casino operators has so far been uneven, notably in Macao. Information on different cultures’ understandings of gambling, which is scant, could be instrumental in supporting international ...