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Browsing School of Hotel Administration by Author "Racherla, Pradeep"
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Unscrambling the Puzzling Matter of Online Consumer Ratings: An Exploratory Analysis
Racherla, Pradeep; Connolly, Daniel; Christodoulidou, Natasa (2011-08-03)This study explores the patterns of online reviews of vacation homes from a community-based travel advisory website with a goal of understanding the biases inherent in online word of mouth (WOM) related to tourism and ...