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Browsing School of Hotel Administration by Author "Karniouchina, Ekaterina"
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Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation
Victorino, Liana; Karniouchina, Ekaterina; Verma, Rohit (2009-08-01)Traditional tools used for segmenting hotel clientele rely on demographic and hotel-use characteristics (such as desired room type). However, with the emergence of self-service technologies and with technology-based ...