Browsing School of Hotel Administration by Author "Garman, Katherine"

Now showing items 1-1 of 1

Applying the Consumer Decision Model to Enforce Minimum Age Tobacco Purchasing Laws

McCall, Michael; Eckrich, Donald W.; Libby, Patricia; Garman, Katherine (2003-01-01)

This paper describes how the consumer decision-making model can be applied to store clerks faced with determining which customers should be carded for the purchase of tobacco products. Assuming that this task induces a ...

School of Hotel Administration