Now showing items 1-2 of 2

    • JD Power/SITE Foundation Incentive Travel Survey 2016 

      Robson, Stephani; Garlick, Rick; Hinton, Kevin (2017-12-01)
      Incentive travel is a multi-billion dollar segment of the travel industry that continues to grow. This white paper outlines the findings from the 2016 JD Power/SITE Foundation survey on incentive travel buyers and sellers, ...
    • Using Research to Determine the ROI of Product Enhancements: A Best Western Case Study 

      Garlick, Rick; Schlentner, Joyce (2013-04-01)
      The never-ending challenges of hotel brand management have only become more involved as the hotel industry has consolidated, competition among hotel brands has become stiffer, and consumers’ expectations continue to rise. ...