Browsing School of Hotel Administration by Author "Carroll, Bill"

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    • A Comprehensive Guide to Merchandising Bed and Breakfast Inns 

      Carroll, Bill; Gomez, Betsy; Huen, Anna; Lanier, Pamela; Lui, Iris (2006-08-01)
      The many methods for merchandising a bed and breakfast inn embrace both traditional means and the growing areas available online. The key to all tactics is to show would-be guests how the B&B matches their lodging preferences. ...

    • An Examination of Internet Intermediaries and Hotel Loyalty Programs: How Will Guests Get their Points? 

      Carroll, Bill; Siguaw, Judy D.B.A. (2006-04-01)
      Competitive forces have made loyalty programs a key point of contention between hotel chains and the online intermediaries that sell hotel rooms using a merchant model. Hotel companies would prefer not to award points for ...

    • Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry 

      Voorhees, Clay; McCall, Michael; Carroll, Bill (2014-01-01)
      Two groups of independent hotels experienced an average 50-percent increase in annual revenue when customers joined their loyalty programs, almost entirely due to increased patronage. These guests were already the hotels’ ...

    • Comments on Chapters Nine and Ten 

      Cohen, Stephen P.; Carroll, Bill (1977-01-01)
      Many of the contributors to this volume suggest in their studies that exogenous environmental change in the economic system finds its way into the housing market. Measurement of the impact of that change on the housing ...

    • Demand Management 

      Carroll, Bill (2011-01-01)
      [Excerpt] More than ever before, you and your operation need expertise in demand management, which involves strategies and tactics to encourage your guests to book your hotel or restaurant by dynamically managing demand ...

    • Demand Management: Beyond Revenue Management 

      Anderson, Chris K.; Carroll, Bill (2007-01-01)
      [Excerpt] Think of yield or revenue management (RM) as the base of a funnel where the demand for services pours into the top is managed using price, terms and conditions, layovers, and length of stay controls to optimise ...

    • Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry 

      Aggarwal, Anil; Carroll, Bill (2010-10-01)
      The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel ...

    • Network Exploitation Capability: Mapping the Electronic Maturity of Hospitality Enterprises 

      Piccoli, Gabriele; Carroll, Bill; Hall, Larry (2011-10-01)
      Although many hospitality firms are making effective use of their information technology resources, the value and effect of those operations could be magnified by a strategic and integrated approach to IT, called Network ...

    • Network Exploitation Capability: Model Validation 

      Piccoli, Gabriele; Carroll, Bill; Torchio, Paolo (2013-04-01)
      This report provides the validation of a model for Network Exploitation Capability (NEC), which is a newly proposed measure of a lodging firm’s level of sophistication in its application of networked information technology ...

    • New Media: Connecting with Guests throughout the Travel Experience 

      Pearo, Lisa Klein; Carroll, Bill (2011-01-01)
      [Excerpt] As the use of social media expands, you must stay abreast of the increasing array of communications media options for how and when to reach your guests. We refer to new media as those that extend the boundaries ...

    • Preparing for a Successful Career in the Hospitality Industry 

      Walsh, Kate; Sturman, Michael C.; Carroll, Bill (2011-01-01)
      [Excerpt] If you have picked up this book, chances are good that you are either working in the hospitality industry or considering a hospitality position. Great choice! This chapter discusses you as a candidate for employment ...

    • Teaching Revenue Management at the Cornell University School of Hotel Administration 

      Anderson, Chris K.; Kimes, Sherri; Carroll, Bill (2009-05-01)
      The Cornell University School of Hotel Administration was one of the first in the world to offer a university course in revenue management (starting in 1994) and currently offers five courses related to revenue management: ...

    • The Evolution of Electronic Distribution: Effects on Hotels and Intermediaries 

      Carroll, Bill; Siguaw, Judy (2003-08-01)
      [Excerpt] Electronic-distribution-channel options constitute a complex web of choices through which suppliers and buyers of hospitality services must carefully navigate to ensure favorable financial results. The firms that ...

    • The Impact of Health Insurance on Employee Job Anxiety, Withdrawal Behaviors, and Task Performance 

      Way, Sean; Carroll, Bill; Susskind, Alex M.; Leng, Joe C.Y. (2011-01-01)
      One aspect of the continuing debate in the U.S. regarding health insurance that has received little attention, to date, is the impact of health insurance coverage on employees, notably with regard to individual employees’ ...

    • The Job Compatibility Index: A New Approach to Defining the Hospitality Labor Market 

      Carroll, Bill; Sturman, Michael C. (2009-01-01)
      Both employers and employees usually look within the confines of their own industry when they are thinking about filling or taking a job. When the labor market is tight, however, hotel operators might be better off if they ...

    • Travel Packaging: An Internet Frontier 

      Carroll, Bill; Kwortnik, Robert J. Ph.D; Rose, Norman L. (2007-12-01)
      The internet has revolutionized travel packaging, in terms of both travel package development and distribution. Although tour packages are still assembled and sold in the traditional fashion by tour operators, customers ...