Browsing School of Hotel Administration by Author "Caldara, Cindy"

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    • A Sense of Things to Come: Future Research Directions in Sensory Marketing 

      Elder, Ryan S.; Aydinoglu, Nilufer Z.; Barger, Victor; Caldara, Cindy; Chun, Hae Eun; Lee, Chan Jean; Mohr, Gina S.; Stamatogiannakis, Antonios (2010-01-01)
      The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. ...