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Browsing School of Hotel Administration by Author "Calantone, Roger"
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Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs
Voorhees, Clay; McCall, Michael; Calantone, Roger (2011-05-02)Reward programs continue to proliferate nearly three decades after American Airlines launched the modern day customer reward program in 1981. Due to rapid growth in these programs in the hospitality sector, it appears that ...