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Browsing School of Hotel Administration by Author "Calantone, Rober"
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Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program
McCall, Michael; Voorhees, Clay; Calantone, Rober (2010-06-01)Reward programs are incentives designed to create loyalty among customers and to provide the best rewards to the “best” customers. These programs have proliferated in the hospitality industry for nearly three decades, with ...