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Browsing Cornell Peter and Stephanie Nolan School of Hotel Administration by Author "Alexander, John E."
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Developing a Restaurant Revenue-management Strategy
Kimes, Sheryl E.; Barrash, Deborah I.; Alexander, John E. (1999-10-01)Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make ...