Browsing Cornell Peter and Stephanie Nolan School of Hotel Administration by Author "Aggarwal, Anil"

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Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry

Aggarwal, Anil; Carroll, Bill (2010-10-01)

The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel ...

School of Hotel Administration