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Browsing Cornell Peter and Stephanie Nolan School of Hotel Administration by Author "Agarwal, Sanjeev"
Now showing items 1-5 of 5
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Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets
(2002-12-01)[Excerpt] Contractual arrangements such as franchises and management contracts have long been popular means by which hotel companies enter international markets. This study examines the factors that hotels consider in ... -
Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective
(2002-06-01)Many studies have examined the choice between different types of equity and non-equity modes; however, none has focused on the choice between different types of non-equity modes that service firms employ routinely. This ... -
Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?
(2009-02-01)This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance. Specifically, the ... -
Market-Driven Hotel Brands: Linking Market Orientation, Innovation, and Performance
(2008-01-01)"Market orientation" is a term popularized by marketing practitioners to indicate the extent to which a firm is market driven. This presumed linkage between market orientation and profitability has caught the attention of ... -
The Effects of Customer and Competitor Orientations on Performance In Global Markets: A Contingency Analysis
(2006-07-01)Should companies adjust their orientations toward customers or toward competitors in global markets? To answer this question, we use contingency theory and examine how the effects of customer and competitor orientations ...
