JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing School of Hotel Administration by Title
Now showing items 1930-1949 of 2033
-
Using Cash Flow Dynamics to Price Thinly Traded Assets: The Case of Commercial Real Estate
(2014-10-28)Previous studies of share repurchase have primarily focused on examining announcement effects and long-term operating performance in order to distinguish among the diverse possible hypotheses for repurchase. One of the ... -
Using Childhood Memory Elicitation to Gain Insights into a Brand at a Crossroads: The In-N-Out Burger Situation
(2007-08-01)The regional In-N-Out burger chain is at a crossroads. With the passing of its matriarch, a new generation of owners is considering speeding up the company's growth, franchising the company, and expanding its product to a ... -
Using Childhood Memory to Gain Insight into Brand Meaning
(2007-04-01)In this article, the authors introduce the concept that people's earliest and defining product memories can be used as a projective tool to help managers more fully understand consumers' relationships to their products. ... -
Using Conjoint Analysis to Help Design Product Platforms
(1999-01-01)This article illustrates how one can combine different conjoint analysis studies, each containing a core of common attributes, to help design product platforms that serve as the foundation for multiple derivative products. ... -
Using Economic Value Added (EVA) as a Barometer of Hotel Investment Performance
(2014-01-02)In this report, we show how the popular and well known economic value added (EVA) technique can be used as a barometer of investment performance for hotels and other property types. Economic value added represents the ... -
Using Expert Systems to Aid Employees' Flexible Benefits Decisions
(1994-04-01)[Excerpt] The authors have conducted one of the few field studies designed to investigate the effects of an expert system on users' attitudes and decisions. It is the first study of the impact of expert systems in which ... -
Using Eye Tracking to Obtain a Deeper Understanding of What Drives Online Hotel Choice
(2014-09-02)Booking a hotel online involves two major stages, namely, browsing and deliberation (followed by booking a hotel). A study that tracked 32 individuals’ eye movements as they worked on selecting a hotel to book found that ... -
Using Information on Unconstrained Student Demand to Improve University Course Schedules
(2005-02-01)We examine how using information on unconstrained demand can improve operational decisions. Specifically, we examine the widespread problem of developing course schedules in not-for-profit university settings. We investigate ... -
Using REITs to Invest in Utility Scale Solar Projects
(2014-07-01)[Excerpt] Public policy in the form of Renewable Portfolio Standards, rising electricity costs, and a sharp decline in upfront costs for commercial and utility scale solar power projects in recent years have allowed for ... -
Using Research to Determine the ROI of Product Enhancements: A Best Western Case Study
(2013-04-01)The never-ending challenges of hotel brand management have only become more involved as the hotel industry has consolidated, competition among hotel brands has become stiffer, and consumers’ expectations continue to rise. ... -
Using Revealed- and Stated-Preference Customer Choice Models for Making Pricing Decisions in Services: An Illustration from the Hospitality Industry
(2012-01-01)This article presents an overview of discrete choice modeling for making pricing decisions in services. During recent years, discrete choice modeling has emerged as an effective approach for developing analytical models ... -
Using the Ethical Principles of Union Organizing to Avoid Card-Check Neutrality and Corporate Campaigns
(2013-10-01)In the summer of 2013, after protracted negotiations, Hyatt Hotels and unite/here reached a landmark labor agreement. Of note in this agreement is the commitment by both parties to a process that leads to what they term ... -
Using the Internet as a Pleasure Travel Planning Tool: An Examination of the Sociodemographic and Behavioral Characteristics among Internet Users and Nonusers
(1998-09-22)A critical prerequisite for the formulation of effective travel marketing strategies in the next decade must include an understanding of the influence exerted through the Internet. The increasing presence of the Internet ... -
Using Tourist Travel Habits and Preferences to Assess Strategic Destination Positioning: The Case of Costa Rica
(2008-08-01)A study of 118 U.S. travelers to Costa Rica is analyzed to highlight how consumer preferences and patterns of consumption can be used to reveal the status of a particular destination in its life cycle. Using a model for ... -
Using Your Pay System to Improve Employees' Performance: How You Pay Makes a Difference
(2006-10-02)One goal of many pay plans is to improve employees' performance. This investigation of pay policy assesses the effects on performance of base-pay levels, merit increases, and lump-sum bonuses. The study shows that both ... -
Utility Analysis for Multiple Selection Devices and Multiple Outcomes
(2000-12-31)Traditional utility analysis only calculates the value of a given selection procedure over random selection. This assumption is not only an inaccurate representation of staffing policy but also leads to overestimates of a ... -
Utility Analysis: A Tool for Quantifying the Value of Hospitality Human Resource Interventions
(2003-04-01)[Excerpt] In a survey of hospitality managers and executives, the most frequently identified concerns related to issues of human resource management.’ A major obstacle in the way of improving human resource management is ... -
Utility Analysis: What are the Black Boxes, and Do They Affect Decisions?
(1994-01-01)[Excerpt] Utility analysis has been described as 'a family of theories and measures designed to describe, predict, and/or explain what determines the usefulness or desirability of decision options, and to examine how ... -
Utility and Disruption: Technology for the Entrepreneurs in Hospitality: Highlights from the 2015 Technology Entrepreneurship Roundtable
(2015-07-01)The inaugural Technology Entrepreneurship Roundtable brought thirty leading tech professionals and entrepreneurs to the Cornell University School of Hotel Administration during the spring 2015 semester. Participants examined ... -
Utilizing “Big Data” to Improve the Hotel Sector’s Energy Efficiency: Lessons from Recent Economics Research
(2016-05-01)Hotel chains have access to a treasure trove of “big data” on individual hotels’ monthly electricity and water consumption. Benchmarked comparisons of hotels within a specific chain create the opportunity to cost-effectively ...
