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Browsing School of Hotel Administration by Title
Now showing items 1884-1903 of 2014
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Understanding and Predicting Customer Choices
(2011-01-01)Your customers are confronted with multiple options for where they can dine and where they will stay for the night. The choices they make among the many lodging and dining options are based on criteria that are not always ... -
Understanding Consumer Choices and Preferences in Transaction-Based e-Services
(2003-01-01)The rapid increase in transaction-based e-services creates a challenge for firms: What combination of features should they offer to satisfy consumers while realistically considering operational and financial constraints? ... -
Understanding Consumer Usage of Product Magnitudes Through Sorting Tasks
(1999-12-01)Magnitudes describing product attributes are basic elements used in decision making. Although several researchers have emphasized the need to understand how consumers categorize product attributes, empirical research on ... -
Understanding Consumers’ Inferences from Price and Nonprice Information in the Online Lodging Purchase Decision
(2014-12-30)The sustained success of variable pricing for revenue management (RM) is dependent on the creation of appropriate price points at which to sell a given product offering. To date, few studies have considered the impact of ... -
Understanding Customer Choices in E-Financial Services
(2004-07-01)Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the ... -
Understanding Customer Choices: A Key to Successful Management of Hospitality Services
(2002-12-01)[Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special ... -
Understanding Customer Value in Technology-Enabled Services: A Numerical Taxonomy Based on Usage and Utility
(2015-09-01)Use of technologies in service encounters can enhance service delivery and increase customer satisfaction in services. Our research develops a numerical taxonomy that provides a deeper understanding of usage and value of ... -
Understanding First-day Returns of Hospitality Initial Public Offerings
(2003-08-01)[Excerpt] The decision for a company to issue shares publicly for the first time is not to be taken lightly. The manager-owner of a private firm must carefully weigh the benefits of an initial public offering (IPO) against ... -
Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume
(2006-04-01)Building on prior work (MacInnis and de Mello (2005) 'The concept of hope and its relevance to product evaluation and choice'. Journal of Marketing 69(January), 1-14; de Mello and MacInnis (2005) 'Why and how consumers ... -
Understanding Professional Service Delivery
(2010-01-01)Purpose: The purpose of this paper is to apply concepts from organizational and social identity theories to theoretically consider different ways that professional service providers conceptualize their roles and deliver ... -
Understanding Students’ Intentions to Join the Hospitality Industry: The Role of Emotional Intelligence, Service Orientation, and Industry Satisfaction
(2015-11-01)A study of 246 hospitality degree students in Hong Kong and the United States found that emotional intelligence has a strong effect on students’ intentions to pursue a career in the hospitality industry. The students’ ... -
Understanding Switchers and Stayers in the Lodging Industry
(2004-01-01)Service companies worldwide spend billions every year on customer-loyalty programs and other preferred-guest programs aimed at getting their guests to continue their patronage, although it’s clear that many customers defect ... -
Understanding Trade-offs in the Supplier Selection Process: The Role of Flexibility, Delivery, and Value-added Services/Support
(2009-01-01)In this study, we present, based on econometric choice modeling framework, how manufacturing managers/executives trade-off between cost, delivery, flexibility, and service features in the supplier selection process for ... -
Unexpected Inflation, Capital Structure And Real Risk-Adjusted Firm Performance
(2017-06-01)Managers can improve real risk-adjusted firm performance by matching nominal assets with nominal liabilities, thereby reducing the sensitivity of real risk-adjusted returns to unexpected inflation. The Net Asset Value (NAV) ... -
Unifying Services Marketing and Operations with Service Experience Management
(2009-05-01)One of the pioneer firms in the leisure cruise industry embarked on a bold idea in 2000 to offer an unregimented experience unlike most cruises. Despite the appeal of the concept from a marketing perspective, the service ... -
United Nations World Tourism Organization Study on Online Guest Reviews and Hotel Classification Systems: An Integrated Approach
(2015-10-27)The proliferation of online travel-related content is changing how consumers book and research travel. Before making an online hotel reservation, consumers visit on average almost 14 different travel-related sites, with ... -
Unleashing Innovation
(2014-11-01)Using a sample of venture capital (VC)-backed initial public offering (IPO) firms, we study the effect of financial intermediaries’ tight leash on entrepreneurs’ innovation productivity. We find that financial intermediaries’ ... -
Unlocking the Secrets of Customers' Choices
(2007-01-02)Analysis based on field studies demonstrates the benefits of customer choice modeling (CCM) for the purpose of designing and evaluating product and service bundles for food-service and lodging businesses. Just as important, ... -
Unscrambling the Puzzling Matter of Online Consumer Ratings: An Exploratory Analysis
(2011-08-03)This study explores the patterns of online reviews of vacation homes from a community-based travel advisory website with a goal of understanding the biases inherent in online word of mouth (WOM) related to tourism and ... -
Updating Expectations: An Analysis of Post-9/11 Returns
(2008-01-01)This study analyzes how three groups of market participants—insiders, analysts, and all other investors—revised their expectations on New York Real Estate Investment Trusts (REITs) in response to the catastrophic events ...
