USING EVALUATION TO ASSESS THE RESEARCH NEEDS OF HEMP FARMERS: LESSONS IN PREPARING AND IMPLEMENTING SURVEYS
Due to the newness of the cannabis industry, there is a lack of published research available to farmers. After meeting with Erik Carbone, a hemp farmer from Berkshire, New York, it was apparent that there is a disconnect that exists between the research that is being done and hemp farmers. This disconnect can lead to the suffering of farmers and can be detrimental to the success of the industry. A survey was created to assess the research needs of hemp farmers while also aiming to understand the accessibility of information that Cornell Cooperative Extension is producing. The goal of the survey was to inform Cornell Cooperative extension on the research needs of farmers and how they may prefer to access resources on hemp, whether it be through blog posts, the CCE website, or email communications. Within the survey, specific questions were asked to determine whether disease, pests, weeds, legal, or marketing topics were most desired by farmers in the industry. The survey questions were developed in collaboration with Dr. Carlyn Buckler, Dr. Chris Smart, and Maire Ulrich, a vegetable specialist from Cornell Cooperative Extension. Many resources were utilized in order to create an effective survey with limited bias and accurate responses. The surveys were then distributed at the Hemp Expo on 11 January 2021, and the Spring CBD Update on 22 April 2021 by Cornell Cooperative Extension. The results demonstrated that legal topics were most concerning for our participants and that email communication of hemp research updates would be preferred in the future. In addition, the results demonstrated what can be improved in future surveys.
Buckler, Carlyn S.
Master of Professional Studies
Attribution-NoDerivatives 4.0 International
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