The Influences of Music on Perception of Oaked Wines - a Tasting Room Case Study in the U.S. Finger Lakes Region
Kathy Latour, associate professor of services marketing in the Cornell School of Hotel Administration, investigated how complementary music affected the tasting room experience and wine sensory characteristics at a Finger Lakes winery.
Economics; Business Management; RIPE; Research in Plain English; Appellation Cornell
The influence of music on the perception of oaked wines –a tasting room case study in the U.S. Finger Lakes Region
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