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dc.contributor.authorAnderson, Christopher
dc.contributor.authorHan, Saram
dc.date.accessioned2021-02-01T16:17:14Z
dc.date.available2021-02-01T16:17:14Z
dc.date.issued2021-02-01
dc.identifier.urihttps://hdl.handle.net/1813/102804
dc.description.abstractIn today’s physically separated world of hospitality, engagement and interaction between hoteliers and guests are taking new forms but are still as critical as ever. In a series of studies using data from a well-known hotel chain and a customer feedback software company, we illustrate the long-term impacts of guest engagement. The results of these studies are the first to measure the impact of guest/hotel engagement upon guest satisfaction, loyalty and booking channel selection.en_US
dc.language.isoenen_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectengagementen_US
dc.subjecthotelsen_US
dc.subjectguest satisfactionen_US
dc.subjectloyaltyen_US
dc.titleCustomer Engagement: The Key to Long-term Loyalty and Impacten_US
dc.typearticleen_US
dc.provenanceFile replaced at request of submitter, minor corrections. gss1/2021.02.19


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Except where otherwise noted, this item's license is described as Attribution 4.0 International

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