[Excerpt] ‘Realising potential’ sets out the latest thinking on how disabled people contribute to business success and how business, in the UK and globally, benefits from disability confidence. It provides the information senior business decision makers need to manage and profit from the disability dimension to key business trends: including an aging population, increasingly individualised customer relations, changing working patterns and enabling technology. Business must address the disability component of these trends and develop disability confidence if it is to compete in an increasingly complex environment and create value from difference. ‘Realising potential’ highlights the strategic, commercial, legal, societal, ethical, and professional benefits of getting it right on disability – the six building blocks of any business case for disability confidence.