Architectural education and training create an abstracted space of thought, within which, one sees normal in the abnormal, ephemeral in the liminal, and regular in the irregular. My interests are multifold: I am interested not only in the architectural image but also in the intersection of architecture, art, philosophy, phenomenology, and how this affects the way that we see and live. The following text is a presentation of reflections and thoughts on the architectural image and ways of seeing distilled from studies of discourse and practices of representation. Part I explores the abstract and the symbolic in architecture, the different modes of interpretation, and the role of technology in image building.Part II presents sample projects that explore and develop some of these insights.