[Excerpt] Raising awareness around the availability of learning initiatives is a challenge commonly faced by many organizations. Over 164 billion dollars is spent on training and development annually . This represents a cost of nearly $1200 per employee and over 39 percent of training hours are spent on eLearning and other virtual training activities . It is crucial to make sure the dollars spent on training are not squandered. The upswing of this being a relatively common problem is that there are established best practices for marketing learning content. According to an article published in T+D Magazine, “to develop a learning program and just assume that learners will show up is like throwing a party without sending invitations” . Internal marketing and promotion are essential to raising awareness and participation around learning opportunities and will ensure that trainings are successful and well received.