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  6. Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York

Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York

File(s)
Cornell_Dyson_wp1020.pdf (215.28 KB)
Permanent Link(s)
https://hdl.handle.net/1813/57689
Collections
Dyson School Working Papers
Local and Regional Food Systems Collection
Author
Schmit, Todd M.
Hadcock, Stephen E.
Abstract

Columbia County Bounty is a local organization made up of farmer and culinary business members, with a mission that includes promoting connections between local agricultural producers and culinary businesses. A case study was conducted to address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants included larger time commitments, inconvenience, and consistency in product volumes and quality; however, satisfaction with local wholesale distributors may create new opportunities for farmers to work collaboratively with them in including more local products in their distribution. A closer inspection of channel performance by farms in the study will drive changes in future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct marketing channels and restaurants procuring local products from these channels.

Description
WP 2010-20 October 2010
Sponsorship
Funding support provided by Cornell Cooperative Extension-Columbia County and the Cornell University College of Agriculture and Life Sciences/Cornell Cooperative Extension Summer Internship Program.
Date Issued
2010-10-01
Publisher
Charles H. Dyson School of Applied Economics and Management, Cornell University
Keywords
farm-to-chef
•
local foods
•
marketing channels
Type
article

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