The Influences of Music on Perception of Oaked Wines - a Tasting Room Case Study in the U.S. Finger Lakes Region
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Author
Wiepz, Rebecca
Abstract
Kathy Latour, associate professor of services marketing in the Cornell School of Hotel Administration, investigated how complementary music affected the tasting room experience and wine sensory characteristics at a Finger Lakes winery.
Journal / Series
Appellation Cornell
Date Issued
2019-11
Publisher
Cornell University
Keywords
Related Publication(s)
The influence of music on the perception of oaked wines –a tasting room case study in the U.S. Finger Lakes Region
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article
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