During the early and mid-2010s, early adopters (such as Kelly Services, Adobe, Deloitte, and PwC) abandoned annual performance management methodologies in favor of continuous feedback systems. This was largely done to move away from feedback which punishes employees based on past performance and towards ongoing developmental feedback. Now, approximately 70% of multinational companies are using or moving towards a similar model. Not only does this signify a huge change in performance management, but it also exemplifies how regular feedback is becoming more and more common in the workplace. It is now critical that managers and employees understand how to give and receive feedback on a daily basis in order to remain effective and content. In this whitepaper, we aim to address this skill need by recommending methodologies and practices for giving and receiving feedback and highlighting key aspects of feedback-friendly organizational cultures.