As fashion e-commerce grows more shoppers have bracketed their online purchases, leading to a strain on retailers and environmental burdens. The aim of the study was to observe how online consumers react to a four-dimensional (4D) golf apparel wear simulation where they can see the interaction between the body and clothing, such as dynamic changes in the drape of the garment and cloth deformations caused by different body movements. Female consumers (n = 13) with experience playing golf and purchasing golf apparel online participated in a randomized experiment with three demo sites. In-depth interviews were conducted to collect qualitative data including individual consumers’ perspectives and nonverbal responses, and surveying was used to assess the perceived usefulness of online consumers relating to golf apparel wear simulation. Survey results indicated that participants’ perceived usefulness of golf apparel wear simulation was high and there was a clear demand for virtually visualizing golf apparel to find the right size in an online shopping setting. The findings of the study provided practical implications on how to improve the presentation of sportswear products in online shopping settings, which will improve consumer satisfaction with size selection and ultimately reduce product returns.