{Excerpt} Organizations once distinguished themselves by their systems and procedures. They now need distinctive ideas about their objectives, their clients, what their clients value, their results, and their plans. For that, they need top talent. It is time to rediscover the power of work and forge better ways to lead or compete—but in both instances succeed—with those who, typically with creativity and innovation or, some prefer, imagination and invention, do the intellectual work that matters most. Excellence is impossible without top talent, aka chief possibility officers.