Data gathering and sharing have become essential functions in the hospitality industry. As explained and examined by a panel of industry leaders, travelers, travel agents, and investors all seek data regarding hotel firms’ carbon, energy, and water usage. The five panelists are directly connected to or responsible for sustainability and corporate responsibility in worldwide hotel firms, and are participants in the Hotel Sustainability Benchmarking Index (CHSB), a ten-year effort led by Greenview and published exclusively by the Center for Hospitality Research to develop industry benchmarks for greenhouse gases, water use, and energy consumption.