Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy

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LaTour1_Framing_the_game.pdf (660.11 KB)

Permanent Link(s)

https://hdl.handle.net/1813/72512

Collections

SHA Articles and Chapters

Author

Humphreys, Ashlee

LaTour, Kathryn A.

Date Issued

2013-12-01

Keywords

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Implicit Association Test

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consumer judgment

Rights

Required Publisher Statement: © The University of Chicago Press. Reprinted with permission. All rights reserved.

Type

article