Making Your Product Real: Getting It!® System
Author
Beckley, Jacqueline H.
Weybright, Robert
Description
The second part of the business seminar series. Provides information about positioning a grower's wine product in the marketplace. Encourages them to fully understand both their product and their competitors' products; to understand what customers want from a product like theirs; how to implement what customers want; and how to maintain these ideas during the continuous refinement of a product.
Date Issued
2004
Keywords
Type
conference papers and proceedings