This lecture illustrates the role of food markets and food marketing in the economy and discuss the links between farmers and markets. The cases discuss policies designed to help integrate small farmers into the market economy, with emphasis on the facilitation of contract farming, collective bargaining, farmer associations, food price stabilization, and the successful development of high-value agriculture on small farms. They also discuss the increasing concentration of food retailers and wholesalers, the role of government, and the importance of infrastructure to facilitate market-based poverty reduction.