This bibliography is the result of approximately five years of collecting and cataloguing publications related to my extension responsibilities--horticultural product marketing. The majority of the publications are since 1980 - for the strategy was to have the bibliography reflect more recent developments. One unique aspect of this bibliography is that it includes a large representation of publications from specific Universities and/or Departments that generally are not included in the standard electronic data bases or Land Grant University libraries. Many of the publications are very commodity specific and/or market channel specific. The bibliography is designed to serve extension agents and student needs, but faculty and industry members may also find it useful as a quick reference. All the publications are available in the author's office and the possibility exists for requesting use of the publications and/or having xerox copies.