The study reported here evaluated the outcomes of the New York Master Forest Owner Program by measuring both internal volunteer impacts as well as volunteer impacts on woodland owners visited through the program. Internal impacts allowed volunteers to manage their own properties better, promote forest stewardship in their community, and take on increased leadership roles. External impacts resulted in increased information-seeking and goal-setting behaviors as well as on the ground management activities. The results from the surveys demonstrate that local peer-to-peer programs can positively influence woodland owners in their communities as well empower the volunteers themselves.