In late 2020, the NY State Department of Environmental Conservation (NYSDEC) provided funding to the NYSIPM Program to create a public outreach campaign to protect Long Island’s aquifers from pesticide pollution. As part of the NYSDEC’s Long Island Pesticide Pollution Prevention Strategy, this outreach campaign was dubbed “Our Land, Our Water”. The campaign takes a multi-faceted approach to reaching residents of Nassau and Suffolk Counties via social media, on-site demonstration of sustainable lawn management and eventually in-person trainings for individuals and landscape industry workers.