Research on entrepreneurial culture in large and established organizations is a field that has been growing more and more recently. With foundational research dating as far back as 1970, there was a significant acceleration in corporate entrepreneurship research in the 1990s. We have entered a new era in the years 2000-2012 with explorations of topics such as corporate venturing and efficient opportunity recognition (Zahra, Randerson, and Fayolle, 2013). We will present here results that are relevant to our question, starting by defining the characteristics and advantages of a strong entrepreneurial culture, then we will present research on the process of implementing such a culture.