[Excerpt] In recruitment, the initial point of contact with jobseekers is critical because failure at this first stage negatively impacts the rest of the recruitment and selection process. Understandably, then, recruitment scholars have long sought to find effective ways to engage jobseekers and entice them to apply to organizations. While important, this research has overlooked a potentially important element: message believability. Which is surprising, since even cleverly crafted recruitment claims fall flat if jobseekers doubt their credibility.